Chief Design Officer, National Australia Bank (NAB)
Bio
Lance Thornswood is a seasoned design and innovation leader with deep expertise in technology, brand marketing, and analytics-driven strategy. He has led transformative initiatives for global brands including Target, JCPenney, Sears, L.L. Bean, Apple, and U.S. Bank, where he served as Head of Design. With a focus on user experience design, product management, and omnichannel platform development, Lance has played a pivotal role in shaping the modern retail and financial services experience. Known for his visionary leadership in both start-up and turnaround environments, his mission is to elevate lives through technology and great design, combining strategic insight, creative innovation, and expert mentorship.