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Name
Julie Smith
Title
Senior Principal, Consumer & Retail | Point B
Bio
As the Senior Principal of the Consumer & Retail Practice at Point B, Julie brings over 20 years of experience crafting outstanding customer and employee experiences. Her expertise lies in guiding clients to foster engaged and loyal relationships. Julie has successfully led prominent retailers through visionary innovation design, strategic omnichannel development, in-store digital experiences, and initiatives focused on consumer and employee engagement and loyalty. Julie holds an MBA from MIT Sloan School of Management and a BA from the University of Michigan.