Five things you can do now to adjust your marketing strategy and win in a new landscape.
For years you've heard about the death of third-party cookies, but the long runway may have delayed some of the strategic changes you’ll need to make to address its impending loss. Google Chrome could be the final nail in the coffin, with marketers losing third-party cookies access to two-thirds of the global browser market in 2024. And privacy changes are not the only challenge marketers face, amidst the rise of disruptive technologies and a challenging economy that has intensified budget pressure.
How are you preparing your teams and strategies to adjust to today's rapidly changing digital landscape? Now is the time for media and technology organizations to build new ways of finding and reaching their audiences. Learn how you can use this inflection point as an opportunity to increase focus on privacy, re-imagine marketing, and prioritize the fundamentals, including brand positioning, differentiation and powerful creative.
Join Chris Ruhe, Point B's Executive Vice President of Media and Technology, Margarita Lam, Head of Media, Entertainment & Gaming, and Scott Fasser, 25-year digital marketing veteran for insights to help you think ahead. We'll discuss:
- How privacy, regulatory, and technology changes are impacting digital marketing
- Strategies to prepare for a cookieless future without losing customer insights
- Renewing the focus on creativity and storytelling to gain competitive edge
Price
Free
Language
English
Who can attend
Anyone with the event link can attend
Dial-in available? (listen only)
Not available.
Hosted By Point B
Trusted by the world's leading organizations, Point B is a consulting firm that works at the intersection of expertise, industry insight and transformative technology. This collaborative approach enables you to solve your most important challenges, by bringing together the right mix of talent and technology to deliver greater value and impact. With over 850 associates in the US and 3000+ consultants around the world through our Nextcontinent partnership, we work where you do to deliver the change you seek.
Margarita heads up the Media & Entertainment Practice for Point B, which advises 50% of Fortune 500, 4 of 5 top studios, and 6 of top 10 OTT players. With over 25 years of experience, she specializes in strategy, business transformation, and...
Scott brings over 30 years of experience as a practitioner and consultant in digital marketing and operations. He has worked in a range of industries including recycling, games, ad tech, e-commerce, digital subscriptions, fintech, and B2B SaaS....